Too often I hear marketers getting snagged on a particular technology, how it works, whether they understand it or not and if their audience is using it.

Time to say it again

[/pullquote_left]A brand must engage in a dialogue throughout the entire customer journey.  You must meet and overcome huge challenges in maintaining brand presentation and consistency across a menagerie of media and channels. Mobile enables the customer to make decisions, fast and frictionless. [/pullquote_right]

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